Believing that user acquisition is enough to drive forward the success of a mobile app is nothing short of a lame misconception. ‘Active presence’ inside the app is the key factor without which the numbers in the download rates serves no actual purpose. The true success of a mobile app…

Today’s consumers are smart and tech savvy and smart devices are now the primary window to access information, buy product, services and experience the digital world. When it comes to developing and executing modern digital marketing campaigns, UX is vital and will always be in creating a strong and successful digital campaign. If…