The Voice Of Chemistry In Australia
For over 100 years the Royal Australian Chemical Institute (RACI) has been the voice of chemistry in Australia. The Royal Australian Chemistry Institute is the professional body for the chemical sciences in Australia. The RACI engaged us to redesign their website with responsive design, to make it user friendly and streamline all RACI attributes. As the RACI is a large body with many users; chemists, students, educators, members and the public, a broader service that assists all users’ that needs to be implemented with a strong focus on user experience.
Understanding users and their goals
A collaboration on digital strategy with RACI team took the website to the next level. When discussing with the stakeholders, it was clear that a lot of information already on the RACI website and other sister sites, needed to be collated into the one place. The website also needed to be appealing to the changing audience and inclusive to all user groups and assist in an increase of members. The stakeholders also desired a more compelling user journey so that users would be able to access Information on RACI website easily and quickly. We worked closely with RACI in developing wireframes for all user journeys, updating and refining as the project progressed, ensuring all aspects were tailored to address each users’ goals.
Intuitive design and outstanding user experience
Creating a great user experience is the key to having an effective website. We created a sophisticated, high-impact design that was aligned with the target audience and brand guidelines. The RACI responsive website was designed to invoke a helpful experience and assist users to locate desired information in an intuitive manner. The design was engaging, minimal and easy to navigate for each user journey. In addressing this we revised wireframes throughout the process to make sure all pages were clear and in the correct place. Relevant images, engaging typography, clear calls to action and colour in line with RACI brand were utilised to help users feel comfortable, informed and interested in exploring the website.
Seamless experience across every device
Our main goal in redesigning the website was to provide the RACI community with easy to find, engaging, succinct and intuitive journey for the many user groups of RACI. Equally important was to create an interface design that unifies all services and information offered by RACI in a simple yet informative way. In close collaboration with the RACI team, we were able to achieve an exceptional web design with an outstanding user experience for RACI visitors. It also aligns with their mission for creating pathways for chemical scientists and to advance the professional interests of its members.
